Any home based business owner gets into the business because they want to be successful. For this exact reason, every home based business owner should focus on building their customer base with an email subscriber list. However, when building your list, please realize that your subscribers do not want to hear about your products or services. This is a turn off, and will most likely result in them opting out of your list. Rather, your subscribers want information. Therefore, you job is to give them what they want.For starters, you need to keep in mind that the first decision which a reader needs to make after joining your subscription, is whether or not to read your emails. Therefore, you have to come up with compelling subject lines. Your subject line will set the tone for the remainder of your email. If your subject line is generic and boring, chances are that your email will be deleted.One way to get a person’s attention is by using their name in the subject line. This is an option which is provided by the top auto-responder services. You can even repeat their name within the content of the email so that the reader feels as though you are speaking directly to them. Essentially, when the reader subscribes to you list, they give their name. Therefore, you are able to insert a code in the email which tells the auto-responder program to use the name which the subscriber gave when they signed up.Follow Up E-MailsKeep in mind that in the early stages of contact with your subscribers, you are building a relationship. There is no better way to build a relationship via email than to provide your subscribers with a lot of highly valuable information. Put yourself in your readers’ shoes, and determine what information would be most helpful. Do not be too eager to promote your home based business at this point. That will come. You first must gain the trust of your subscribers by educating them.After you have provided valuable information to your niche subscribers, it is time to start easing your home based business into the conversation. However, I would not recommend doing this until you have sent at least four or five emails. Furthermore, once you do begin to discuss the products or services of your home based business, you must discuss them in a manner which shows how the reader will benefit from the offers. Make sure that the offer which you are presenting is relevant to the information which you have provided in the email, as the mentioning of your product should be ancillary to the information which has been provided by the subject email.A great way to illustrate the benefits of your offer is by showing that it not only matches up with the offers of your competitors, but also provides several additional benefits. This will highlight the added value that the reader will receive by taking advantage of your offer as opposed to those of your competitors. Whenever you receive a testimonial which backs up your claims, ask for permission to broadcast this testimonial to your subscribers. I cannot think of anything more powerful from a marketing standpoint than a verifiable third party testimonial.When you get to the end of your email, create some anticipation for the reader by giving them a glimpse of what they will see in your next email. Also, make sure that you provide your readers with a means to contact you by leaving some form of contact information at the end of your email. (ie. email address, phone number). If you follow the steps in this article, you will be well on your way to moving your home based business in the right direction.
Online Home Based Business – Virtual Assistant
Gone are the days of secretaries being tied to desks outside the boss’s office. With the advancement of technology, a new online home based business is developing along with it – the virtual assistant. This online home based business allows someone to do almost all of the administrative tasks necessary for a business from home, which benefits both the employer and the virtual assistant. By not having to pay for benefits, an online home based business as a virtual assistant becomes appealing especially to smaller companies on a smaller budget.For many employers, hiring a virtual assistant is much more cost effective. This online home based business allows employers to hire someone to do simple administrative tasks outside of their office, saving space. Also, since this online home based business means that the individual is a contracted employee, usually the employer does not have to pay for training, healthcare, or vacation time.Still, if you are considering starting your own online home based business as a virtual assistant, you need to realize that it is still work. You will first need to determine what type of virtual assistant you want to be, and you will need to gear your online home based business toward that niche. Then you will need to decide how much time you want to devote to your online home based business so that you can set appropriate limits as a virtual assistant.Yet, you need to understand that the first days of your online home based business will probably require you to work more hours than you originally wanted to work. After all, you are still in the building phase of your online home based business as a virtual assistant, and you will want to establish solid practices to gain clientele. During this time of building your online home based business as a virtual assistant you will need to remain flexible.Also, creating an effective marketing strategy is essential to starting your own online home based business as a virtual assistant. You know your niche, and now you need to market your online home based business to those that will use it the most. Remember, you are trying to build your online home based business, so it is good to market yourself as a virtual assistant wherever you go. Even joining a networking group is effective if you want to build your home based business as a virtual assistant, as many companies are often looking for help with administrative tasks.Read the rest of the article here: Online Home Based Business.
Effective Marketing Strategies in Product Creation
Marketing includes matters such as pricing and packaging of the product and creation of demand by advertising and sales campaigns. There are other options, of course, like product creation, resale rights marketing, joint ventures and the likes, but they are merely secondary to the above.
If you take the freelance route, it is important to ensure that all rights to profit from the final product, or any materials produced in its making, remain yours. Bookkeeping, physical product creation or delivery of goods can be done better with specialized help. Determining the purpose of the product is vital in niche product creation.
Implementation of Methodology – The choice of implementation of Six Sigma methodology depends on whether development is required on existing processes (DMAIC) or on new process/product design creation (DMADV). Determining what you really want to sell, something that you can be relaxed selling is the first step at the creation of a niche product. With the technological advancements in the hosting industry, from automated control panels and scripts that simplify creation of accounts; to complete turnkey solutions, there is no excessive need to worry about spending time on the actual product sold to the customer.
For instance, you should be prepared to either perform yourself or to subcontract the completion of the following tasks:- Product idea research (are there any existing products or patents already existing for this idea)- Product specification document training (what it will do, how it will look, how will it be powered, and how the user will interface with it)- Marketing study (what it will be named, who would buy this, how much would they pay, how will we get customers to purchase the product)- Schematic or electronic circuit design process- Creation of a bill of material or BOM and an approved vendor’s list or AVL for each component in the design, preferably with multiple sources identified, with a BOM and AVL for each assembly level in the product- Printed circuit board layout design process (single sided board, double sided board, or multilayer board; size of the PCB; board material)- Mechanical packaging design with user interfaces (displays, buttons, switches, key. This removes all product creation costs from your budget as a marketer.
No other database of affiliate programs offers such a possibility for profit on either the affiliate side or the product creation site. Your chosen niche should allow for the creation of more than one product or service.
There are several marketing strategies that are necessary in the creation of a successful e-commerce web site – Email marketing (broadcasting) of prospects/customers – Effective use of auto responders (generate automatic email messages) – Online Newsletter – Online Form / Survey to capture your prospect’s email address – Electronic Product Delivery (if you sold a digital product) – Advertisement (Ad) Tracking – Back End Sales – Affiliate program etc.